Once upon a time, the safari was more than a trip through the wild. It was a story of discovery, wonder, and a connection to nature. But as the world changed, so did the traveller. Today’s safari is not just about the landscapes or the wildlife. It’s about how we experience them, how we dress for them, and how our choices protect the beauty we come to see.

From this idea, Safari Runway was born, a movement to update safari wear and weave sustainability into the adventure. It’s where fashion meets the wild, and creativity becomes a voice for conservation.

In this story, designers find inspiration in the whispering grasslands, the rippling ocean waves, and the rhythm of the savannah. They reimagine safari wear to be light, adaptable, functional, and stylish, made for explorers and people who care deeply about the planet.

Each design tells a story of recycled fabrics becoming elegant pieces of earthy tones mixed with bold patterns that reflect African heritage and of attire made for those who tread lightly on the earth.

Safari Runway is not just a typical fashion show. It’s an evening in nature, where models move gracefully against a backdrop of trees and stars, and every garment pays tribute to the landscapes that inspired it. Guests sit under the open sky, surrounded by the gentle sounds of the wild, reminded that sustainability is not a trend but a way of life.

Beyond the runway, the story continues. Local artisans and young designers participate, learning to combine tradition with innovation. Children from wildlife clubs and local schools attend, their eyes wide with curiosity, seeing how art and nature can coexist. They learn how fashion, when done right, can protect what it celebrates.

As night falls, the lights dim, and the last model walks. They are not just wearing a design; they are carrying a message: that the future of fashion and travel is responsible, beautiful, and closely tied to the earth.

Safari Runway is not just an event. It’s a movement, a new take on safari style, a celebration of creativity, and a promise to the next generation: that we can explore the wild, express ourselves, and care for the world we love, all at once.

S A F A R I R U N W A Y . OUR STORY